With Singapore’s push towards embracing The Hotel Sustainability
Roadmap where one of the targets includes having 60% of hotel room stock
in Singapore attaining internationally-recognised hotel sustainability
certification by 2025, one such company that is eager to support this
push is Amglow.
The local hydrotechnology startup sells water filtration systems and
co-founder & CEO Amglow, George Lim, stumbled upon this business in
2019 because of a personal pain point. He was looking for water
filtration system providers for his parents’ home, and found that the
existing options in the market were not very affordable and
customisable. That motivated him to create his own solution, travelling
to Taiwan to secure components to assemble his product, without the help
of external funding.
What started as a consumer product business eventually transformed to
an enterprise product business, after he discovered that there was a
strong need for his product among hospitality brands. Today, enterprise
clients' contracts make up the bulk of Amglow’s revenue.
Amglow serves 17 hospitality clients, from international hotel chains
such as Parkroyal Collection Marina Bay, The Fullerton Hotel Singapore,
and Swissotel Singapore, to local hotel chains such as Hotel 81 and
Amglow has successfully installed their tech-enabled water filtration
systems in 8,000 hotel rooms, eliminating some 16,000 plastic bottles a
day for local hotels, saving about 5.84 million plastic bottles a year.
Lim shared that according to a 2023 report by think-tank United
Nations University Institute for Water, Environment and Health,
Singapore is the world’s largest consumer of bottled water.
“If we could reduce or even eliminate some of the wastage here, it
will go a long way in making the industry more environmentally friendly.
Some prominent hospitality brands have ditched single-used plastic
bottles or are in the process of doing so.
“The government is also doing its part via the Business Improvement
Fund where the Singapore Tourism Board will consider supporting the
implementation of sustainability solutions in hotels by up to 70%. Many
of Amglow’s customers have made use of this grant to switch to our water
filtration system in their rooms, doing away with plastic bottled
mineral water completely.”
Each hotel is unique and has its own characteristics and design
ethos. Instead of offering a few standard products, Amglow approaches
hospitality clients by understanding the features they want to offer
their guests and how the product can fit seamlessly with the overall
design of the guestroom.
Some hotels require a very specific type of gold colour for their
filter faucet, some want a taller filter faucet to fit with their top
mount basin, while others want a separate drip tray just to cater to the
filter faucet. Amglow also provides filtered hot and cold water on
demand, and in some cases even sparkling water.
“Our internal forecasts put us on target to almost double our number
of guestrooms served to 15,000 guestrooms by the end of 2023. Single-use
plastic bottles will not be commonplace for most hotels in the near
future. We are also in talks with several hospitality brands regionally,
in countries such as Indonesia and Thailand. In the near future, you
should be able to see Amglow’s water filtration systems when you
vacation in these countries,” said Lim.