AccorHotels adds a personal touch

Sofitel  Singapore City Centre. (credit: AccorHotels)
Sofitel  Singapore City Centre. (credit: AccorHotels)

Ctrip has entered into a memorandum of understanding (MOU) with AccorHotels to enhance Chinese travellers' experience.

Focusing on four pillars including highlighting AccorHotels accredited hotels more prominently, building a flagship store for AccorHotels, joint development of loyalty programmes and cooperation on IT, the MOU will also allow Ctrip's registered users to access all of the latter's global brands portfolio.

"With the ever growing number of outbound Chinese travellers, we are always looking for ways to provide better services for our customers and with the deepened AccorHotels relationship, we are able to offer magnified experiences and property choices," said Jane Sun, CEO of Ctrip.

"Our role is to provide hospitality expertise to all segments of the market. We want to offer Chinese guests our knowhow and service skills in order to become their preferred hospitality group.  AccorHotels will also launch its own program to train and certify at least 250 hotels by 2020 on Chinese Optimum Standards. These properties will be trained to answer major Chinese guests' expectations, aligned with our strong ambition on this market," said Sebastien Bazin, Chairman and CEO, AccorHotels.

Source: Travel Weekly Asia

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