After pivoting to a virtual three-day event last year, IBTM World Barcelona will proceed as an in-person event from 30 November to 2 December 2021.
Themed ‘New Business, New Tech, New World’, confirmed association buyers to IBTM World Barcelona include the International Association for the Protection of Intellectual Property (AIPPI), European Union of Medicine in Assurance and Social Security, China Electronics Chamber of Commerce, and Centers for Disease Control and Prevention.
Corporation buyers will attend from Engie, Oriflame Cosmetics, Knauf, Citigroup Inc., BBVA France and Saudi Aramco. Agency buyers include HelmBriscoe and HPN Global – World, and First Incentive Travel.
According to event director, David Thompson, the team has received "an exceptionally strong response from exhibitors, many of whom are returning with larger stands than before or additional sharers".
These global suppliers and destinations include Ras Al Khaimah Tourism Development Authority, Melia Hotels & Resorts, Conference Compass, Bahrain Tourism & Exhibitions Authority, Munich Convention Bureau, Latvia Tourism and Flanders Meeting and Convention Centre.
Apart from one-to-one business meetings and networking opportunities, IBTM World’s Knowledge programme will explore four themes: 1) trends and technology; 2) gamification and engagement; 3) the future of event planning including discussions around sustainability, safety and security and government support; and 4) career and personal development.
IBTM Events will also be rolling out separate buyer-led association and corporate programmes, with further details to be released in due course.
IBTM World organiser, Reed Exhibitions, is currently formulating a safe working standard called “All Secure” with industry peers, local authorities and venue, Fira Barcelona, to implement all necessary precautions.
For now, registrations are open, and Reed Exhibitions has developed a list of Covid-safe guidelines.