IBTM World: aiming for better business results for all attendees with better tech. Photo Credit: RX
IBTM World 2023 is elevating its offerings with the introduction of
new technology designed to improve the attendee experience and to give
better business results for all attendees.
WalkMe
The trade show at Fira de Barcelona lasts from November 28-30, and it
has optimised its matchmaking platform to include a new guidance tool,
WalkMe. Enhancing the platform’s ability for exhibitors to search for
and request appointments with key buyers, the tool is a ‘how to’
companion, walking exhibitors through every step of the preference
selection process.
Visitor buyers will also have access to the matchmaking platform for
the first time at this year’s event - they too can schedule meetings
with exhibitors before the show. Alongside exhibitors and hosted buyers,
visitor buyers will now have their diaries synced to the official IBTM
World mobile app for schedule management. Visitor buyers must register
before Tuesday 31 October to be eligible for access to pre-scheduled
appointments.
Exhibitor Dashboard
IBTM World has also launched an Exhibitor Dashboard for its 2023
edition, allowing exhibitors to measure return on investment at a
glance. This tool enables exhibitors to see how many visitors and buyers
are viewing their event profile in real time, and how many leads they
gathered in total during the show using the Emperia app.
Vasyl Zhygalo, IBTM World’s portfolio director, said: “At IBTM World,
our goal is to provide all attendees with the tools they need to build
as many inspiring and profitable business connections as possible in
just three days. The addition of such invigorating technology to this
year’s show, alongside the classic tools we know our delegates value and
love, only enhances this offering and enables us to provide attendees
with even greater value for their time and money.”
New certification tool
IBTM World is also working with a new registration provider, Iceni
Event Solutions, for its 2023 event. In addition to registration, Iceni
will also launch its new automated Certification Tool, which will track
each individual visitor and buyer’s session attendance and issue them
with a complete overview of their progress after the event.
Nicky Hale, director at Iceni, said: “We’re looking forward to
showcasing our system and demonstrating how, with the right tools, you
don’t need to spend unnecessary hours and resources on the
administration. This will help to free up the IBTM team to focus on what
they do best - delivering a world class event.”
Source: M&IT