The drumbeat of change


The call to transform and to innovate continued at the latest Malaysia Business Events Week (MBEW) held August 12 to 14 at Genting International Convention Centre. Themed Our Future by Design: Embracing Change, the event dug deep into how the MICE industry - and individuals - can change in a way that betters the economy, community and individual mindsets and behaviours.

This year's programme featured sessions that addressed practical skills for self-improvement and inspiring that change within. Dr Reza Abraham from Maslow Trainers & Consultants shared valuable lessons that debunked typical motivational sessions as nothing more than just temporary noise that has no lasting change in behaviours and real motivations. His presentation In Control or Be Controlled captured attention by bringing us back to the basics of Maslow's hierarchy of needs. 

Communication Karate by Tina Altieri, Media Australiasia Xchange talked about how to talk: the right words to use and the right body language to adopt provided useful insights into how these changes can be powerful in winning bids with persuasive presentations. She shared how such changes helped Sarawak to win their bids. 

Questioning Who Are We? In a panel session headed by Ho Yoke Ping, GM of MYCEB helped to lay the groundwork for identifying how MICE business is part of a bigger picture that has impact on social, community and governmental agendas. The goal is to leave a legacy that speaks volumes for Malaysia and its MICE roadmap.


The gears of change are being oiled and are accelerating to meet the challenges ahead. According to Datuk Zulkifli HJ Sharif, CEO of MYCEB: "2017 was a stellar year for Malaysia as the country saw the securing of an impressive number of high-profiled business events. Together with its strategic partners, MyCEB managed to win 151 future events comprising of international conferences, incentive groups, association meetings, and trade exhibition events that will translate into an estimated economic impact of RM1.3 billion and 101,437 international delegates. 

Gracing the event was YB Tuan Muhammad Bakhtiar Bin Wan Chik, the new deputy minister of the Ministry of Tourism, Arts and Culture Malaysia, who referenced the well curated programme at MBEW, in particular, It's Time to Get Social, which is pivotal to building up brand awareness for Malaysia's MICE industry.

He also acknowledged the importance of MICE contribution in generating economic value, in particular upcoming events such as: The IFLA World Library and Information Congress (IFLA WLIC) 2018 with about 3,000 delegates and an expected impact of RM44.4m; and the 62nd ISI World Statistics Congress in collaboration with the Prime Minister's Department with an expected impact of RM32m to the country.

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