The Meetings Show 2020, which has been rescheduled to
October due to the ongoing impact of the Covid-19 pandemic, is set to
run both a live and virtual event alongside one another.
The live event at Olympia London on Monday 19 and Tuesday
20 October, will bring together pre-qualified buyers with exhibitors for
face-to-face meetings. Live and virtual education sessions will also
run throughout the event, providing insight to the meetings and events
Pre-qualified buyers unable to physically attend the show
can attend one-to-one video meetings through a virtual platform on 19,
20 and 21 October. Educational content, curated especially for virtual
consumption, will also be accessible throughout the three days of the
The hybrid format is designed to enhance the experience
for all attendees while making it easier to book one-to-one meetings
with hundreds of event suppliers, access a wealth of educational content
and connect and interact with peers in new ways.
The Meetings Show event director Jack Marczewski said:
“Safety has always been the top priority for the show, so a definitive
reopening date will allow us to plan effectively with our host venue,
Olympia London, to ensure we deliver a successful and safe show for our
suppliers, exhibitors and visitors.
“Over the last few months, The Meetings Show team has
worked tirelessly on a plan that will benefit everyone, that can achieve
the show’s objective of bringing the business meetings and events
community together and inspire and engage those attending – whether they
are at Olympia London, or elsewhere.
“We’re thrilled to be able to reveal further details of
the hybrid event and feel that we’ve found the perfect solution with our
virtual platform allowing us to run the live show and a virtual event
This article first appeared in M&IT magazine