Northstar inks MoU with Marina Bay Sands for The Meetings Show Asia Pacific

Northstar Travel Group, the leading B-to-B information and marketing solutions company serving all segments of the meetings industry globally, has confirmed its commitment to launch The Meetings Show Asia Pacific, a major meetings industry exhibition, at Sands Expo & Convention Centre from 17-18 April 2024.

The signing ceremony took place during a plenary session at Northstar’s Meetings & Conventions Asia Connections 2023 event on stage in the Sands Expo & Convention Centre’s Hybrid Event Broadcast Studio

David Blansfield, executive VP and group publisher, Northstar Meetings Group, and Ong Wee Min, VP of sales and MICE, Marina Bay Sands, signed a contract for the 2024 event with intent for further commitment through 2026. Supported by Singapore Tourism Board, the signing ceremony was witnessed by over 120 MICE industry professionals, many from buyer and supplier organisations from outside Singapore.

“Today’s signing ceremony ushers in what we at Northstar believe is a new, golden age for the MICE industry in Asia and globally,” said Blansfield. “As face-to-face event experiences grow in importance, we couldn’t be more excited to support its continued growth not only with The Meetings Show Asia Pacific but also through our media and marketing services as delivered by our portfolio of MICE industry brands.”

“We are thrilled to partner Northstar Travel Group in launching The Meetings Show Asia Pacific at Sands Expo & Convention Centre. This marks an exciting milestone for the meetings industry in the region, offering a platform for networking, collaboration, and innovation. Sands Expo is a world-class venue for business events, and event organisers and delegates can look forward to curated experiences around Marina Bay, as part of our Bay Precinct Strategy.” said Ong.

The Meetings Show Asia Pacific is a brand extension of Northstar’s London-based Meetings Show, which this year was co-located with the company’s Business Travel Show, Travel Technology Show and TEAMS Europe Conference (for sports event organisers) at Excel London and attracted over 7,000 attendees and over 900 exhibiting organisations, its largest ever.

The Meetings Show Asia Pacific will host like-minded planners, global suppliers over two days of education and networking opportunities. Successful international buyers will benefit from free travel, accommodation and transfers; and exclusive access to an online diary with pre-scheduled 1:1 meetings with exhibitors.