Warm hospitality: delegates at an event in Malaysia engaging in fun activities. Photo Credit: MyCEB
Malaysia will be making its foray into the UK’s leading MICE show,
The Meetings Show 2023. Led by Malaysia Convention & Exhibition
Bureau (MyCEB), the country aims to engage and incentivise global
industry players at the Excel London from 28-29 June 2023.
Zain Azrai bin Rashid, acting CEO of MyCEB, said that Team Malaysia
is highly anticipating and is excited to be part of the event for the
first time as the event is a well-known global platform for progressive
meeting and event suppliers.
“The Business Events industry in Asia is soaring once more and
Malaysia is ready to be part of the action in welcoming business
visitors back to the region
“While our presence at the event is to position Malaysia as the
preferred Business Events destination in Asia, we are also looking
towards boosting the presence of the region. We believe that concerted
efforts with other ASEAN countries through knowledge sharing and
business exchange is the way forward,” added Zain.
At the Show, Team Malaysia will be bringing the ‘Tekat’ theme,
inspired by the traditional art of embroidery. The theme embodies
Malaysia’s aim to fabricate golden opportunities in creating masterpiece
events.
Visitors will be furnished with first-hand information on MICE
developments. MyCEB will also be presenting support packages for
international business events planners.
Zain also highlighted that the occasion is made more meaningful and
special with a booth launch organised on 28 June 2023. The launch is in
conjunction with Hari Raya Eid-Adha, a festive occasion that is widely
celebrated by Malaysians.
“We are taking the opportunity to directly transport visitors to the
Malaysian experience and culture through this booth launch. We invite
all to come meet and greet the team and savour Raya delicacies. The
event will also be attended by pertinent parties of the country’s
business tourism sector including the Malaysia High Commissioner and
Tourism Malaysia,” he added.
Team Malaysia will be led by Mohammad Isa Abdul Halim, director –
Experiential & Event of MyCEB together with Borneo Kuching
Convention Centre, Business Events Sarawak, Kuala Lumpur Convention
Centre, and Malaysia International Trade and Exhibition Centre.