Melbourne Convention and Exhibition Centre
Melbourne Convention and Exhibition Centre (MCEC) will be hosting
three MICE events in one week in February. The 2025 UFI Asia Pacific
Conference will be held at the venue from 13-14 February, immediately
after AIME, the Asia-Pacific Incentives and Meetings Event (10-12
February). The Australian Business Events Association (ABEA) will also
be hosting a meeting at the MCEC in the same week.
Delivering these three events in the same week is aimed at offering
international delegates maximum value for their trip to Australia while
drawing the attention of the global business events industry to
Melbourne.
Matt Pearce, vice chair, Australian Business Events Association,
said: “ABEA CEO, Melissa Brown, and UFI MD & CEO Kai Hattendorf met
during AIME this year discussed ways to achieve the best possible
outcome for the Business Events industry during the 2025 UFI APAC
Conference at the MCEC.
“These discussions were continued during the UFI APAC conference in
Macau last week. These opportunities are rare, and the Australian
Business Events Association is excited to be working alongside AIME to
support UFI in delivering a positive and fruitful meeting for the
industry.”
MCEC CEO Natalie O'Brien, said: “Coordinating these three events to
be held in the same week, and in the same location is an incredible
outcome achieved through outstanding collaboration and partnership. I
thank the teams at UFI, MCB, AIME, and ABEA for their cooperation and
commitment to making this happen."
UFI CEO Kai Hattendorf added: “We are thrilled to be bringing this
flagship event to Australia for the first time, and look forward to
connecting the Australian expo professionals with their international
peers in the thriving city of Melbourne. By bundling AIME, UFI, and ABEA
activities within one week, we will create an international industry
hot spot, and a not to be missed opportunity for everyone in the sector
to come together to network, learn, and do business.”
UFI is a global association of the exhibition industry with 850
member organisations in 87 countries, representing more than 50,000
exhibition industry professionals. This year's UFI Asia Pacific 2024
conference in Macau, drew 300 delegates from 22 countries.