Dubai bureau inks agreements to spur event industry recovery

New association partnerships set to 'recapture momentum' as the world adapts to the new normal.

Dubai Business Events has signed eight MoUs across the public and private sector in an effort to ensure longer-term recovery of the meetings and events sector in Dubai.
Dubai Business Events has signed eight MoUs across the public and private sector in an effort to ensure longer-term recovery of the meetings and events sector in Dubai.

Dubai Business Events (DBE), the city’s convention bureau, has signed eight Memorandums of Understanding (MoUs) across the public and private sector to formalise collaborations in an effort to ensure longer-term recovery of the meetings and events sector in Dubai.

New collaborative agreements have been inked with Dubai Customs, Arab Association of Petroleum Professionals (AAPP), Emirates Nursing Association and Mohammed Bin Rashid University of Medicine and Health Science. Meanwhile, the Roads and Transport Authority (RTA), Institute of Electrical and Electronics Engineers – UAE Section, Mohammed bin Rashid School of Government and RIT University in Dubai have all renewed existing agreements with Dubai Business Events.

The bureau is part of the Dubai Corporation for Tourism and Commerce Marketing, and its CEO, Issam Kazim, said: “While the global Covid-19 pandemic may have impacted international visitation and business events, DBE and the rest of Dubai Tourism has been working tirelessly to ensure that the city is able to recapture its momentum as the world adapts to the new normal and travel resumes.

"A core part of our success as a destination in recent years has been the steady growth in business events, and these MoUs between DBE and entities across Dubai underline our commitment to bidding for and winning events from a wide range of sectors and industries."

The MoUs will further strengthen DBE’s Al Safeer Congress Ambassador Programme, which has grown to become a strong network of more than 350 members and has played an important role in securing event bids and elevating Dubai’s status as a knowledge hub in key sectors such as healthcare and transport.

Kazim added: “Our Al Safeer Congress Ambassador Programme has made great strides in recent years in building a community of likeminded individuals and organisations, and we look forward to developing our relationships with these new partner entities – and build on the achievements with existing ones – as we collectively work together to develop Dubai’s knowledge economy and bring more events that contribute to its growth.

"More than ever before, as associations around the world emerge from a challenging period, they will be looking for compelling propositions from host cities for their business events, not only through their destination offerings and infrastructure, but through demonstrable commitment to the development of their respective professions and sectors."

AAPP board director, Rayed Alarashi, said: “We are very happy to sign this important MoU with Dubai Business Events to strengthen our relationship with them and support efforts to bring more international conferences to the city and in turn contribute to economic and knowledge growth.

"This is especially significant as collaborations with international professional bodies to co-host activities in the UAE will be our focus in the coming years."

For more information on The Al Safeer Congress Ambassadors Programme, please visit https://www.visitdubai.com/en/business-in-dubai/event-planning/ambassador-program.



Latest News