Spectacular performances to delight Amway China participants. Photo Credit: Encore
The 2023 Amway China Leadership Seminar saw 10,000 delegates flying
into New Zealand in 12 waves from 9 October to 5 December 2023.
Attendees were treated to a wide selection of events and excursions
that rewarded exceptional performance and elevated brand allegiance
whilst enjoying the sights and adventures of New Zealand. The event was
produced by Encore Event Technologies APAC.
Encore won the competitive bidding process which resulted in visitors
filling 20,000 hotel nights in Queenstown and Auckland and generated
about NZ$40 million (US$25 million) for the economy.
Lively performance for Amway China who filled 20,000 hotel nights in Queenstown and Auckland. Photo Credit: EncoreEncore dedicated their creative, production and technology expertise
to deliver memorable events which included leadership sessions, cocktail
receptions and 15 gala dinners with main show performances – embracing
the organisation’s values and the best of New Zealand.
Auckland Convention Group and Queenstown Convention Bureau managed
the pre-event activities, including tourist activities to showcase each
local area.
The event highlight was a final gala night dinner which was staged 15
times throughout the period to visitor groups of about 600 per event.
Held at the Viaduct Events Centre in Auckland and Queenstown Ice Arena,
the galas, which took a year to plan, treated guests to a night full of
technological wizardry and heart pumping entertainment.
For the gala, a wide range of innovative technologies were used with
panoramic scenes of New Zealand’s natural wonders played across a
3D-mapped 180-degree projection screen via 80 table projectors. There
were snow machines, special effects and multi-sensory interactive
displays of earth, water, fire and air. More than 600 hours of custom
motion design content was created across the two locations.
During meal service the room underwent a dramatic transformation with
lava projections oozing over the stage, creating an impressive backdrop
for performers, Strings of Fire, who combined pyrotechnics and
acrobatic stunts to music setting the stage literally ‘ablaze’.
Entertainment included trio JGEEKS who combined traditional Māori
moves with modern dance techniques and humour, C-Pop singer Laurence
Larson and multimedia performers Vosper Tron. Throughout the dinner,
care was taken to ensure the performances and scenography intertwined to
reinforce Amway values of harmony, wonder and partnership.
Whilst in Queenstown, China’s top-achieving Amway distributors stayed at the Hilton Queenstown.