Diethelm Travel rebrands to DTH Travel

Bookings have exceeded 2019 numbers as it develops new products with authenticity.

DTH Travel’s Stephan Roemer.
DTH Travel’s Stephan Roemer. Photo Credit: DTH Travel

Diethelm Travel has rebranded to DTH Travel. With a new name and logo, the unveiling of DTH Travel marks its ambitions to bring fresh and innovative approaches to its business. The DMC is opening a new office in Japan Q1 2024. Business has exceeded 2019 booking numbers as of July 2023, surpassing pre-COVID levels for the same period by over 50%, and it has shifted its focus from traditional "tick box" travel to more sustainable, immersive and authentic experiences.

“Our rebrand signals a transformative shift, breathing new life into our identity and purpose, and ensuring we remain relevant in these ever-evolving times. It’s a profound reflection of the changes in our world, industry, and communities, that have reshaped our ethos and equipped us to step confidently into the 21st century,” said Stephan Roemer, DTH Travel’s CEO.

DTH Travel takes a boutique approach to servicing client requests for incentives and meetings and is able to offer a range of diverse, experience-led and unique tours and products. Said Roemer: “We are proud to offer clients our best service and products yet. Over the last five years, DTH Travel has made significant strides towards developing new products with authenticity at the heart, curating tours and experiences that involve and benefit more local communities and enterprises, keeping responsible travel at its core. Beyond what clients brief us we also love to collaborate and propose creative ideas and special experiences to truly create a bespoke offering, turning events into adventures.

“We have a very competent central team of very experienced MICE staff which supports the MICE teams in each country. Their knowledge of the requirements of the different industries, the preparation of collaterals, materials, event management etc. is supported from this central team allowing the in-market offices to concentrate on their speciality, destination knowledge and contacts to create itineraries best suited to the brief. This makes DTH one of the most competent one-stop-shops for MICE in Asia.

Our goal is to deliver unique moments to create a personal touch even in a business environment, and ultimately make our clients shine.
Stephan Roemer, DTH Travel’s CEO

In Thailand, the launch of its Heritage Collection provides an exclusive series of seven hands-on trips that focus on rediscovering the country's age-old treasures with a fresh perspective.

In Vietnam the DMC will offer a nine-day tour adding in more local experience touch points with communities. Also, a new motorcycle tour to Vietnam's first rum distillery south of Hoi An, offers guests the chance to meet local farmers, learn about the distillation process and barrelling before enjoying an authentic regional lunch.

In Malaysia three new tours include three days in the forest of Ulu Muda staying at Earth Lodge, a small ecolodge and home to Ulu Muda Field Research Centre, raising awareness of the significance of this important forest landscape with hiking, hot springs and wildlife spotting.

In the Philippines, DTH Travel is encouraging travellers to experience the destination through the eyes of its locals from cacao farming to basket weaving and buying artisan products.

DTH Travel's new manifesto:

1. Industry Experts

With decades of experience and deep knowledge of each destination, DTH Travel's team of local experts in their offices across 13 destinations are committed to delivering unparalleled service to their trade partners and customers.

2. Tailor-made Experiences

DTH Travel believes that every traveller is unique, and so should their holiday; the team's expertise ensures that every journey is curated and tailored to individual preferences.

3. Community Experts

DTH Travel is committed to the development of key products that empower and benefit local communities at a grassroots level. By engaging with and supporting local businesses and initiatives, DTH ensures an enriching and authentic travel experience while contributing positively to the destinations they operate in.

4. Progressive Vision

Embracing innovation and technology, DTH Travel’s recent adoption of TourPlan, a software system for DMCs, has allowed it to fully digitalise its distribution process making it easier and more convenient for incentive and meeting planners to package products efficiently, and to generate fast and accurate quotes for customers.

“We have reinvented ourselves and reignited our own passion for adventure and exploration. Our affection for crafting journeys that stir the soul and create unforgettable memories for all who travel with us remains unchanged, as is our commitment to clients. We are proud to offer them our best service and products yet,” stated Roemer.


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