Abu Dhabi Convention and Exhibition Bureau teams up with SITE

The strategic partnership cements the Emirati capital's bid to establish itself as a prime global incentive travel destination.

Mubarak Al Shamsi, director of Abu Dhabi Convention and Exhibition Bureau at DCT Abu Dhabi, highlights partnership synergies during the 2022 SITE Global Conference in Dublin, Ireland.
Mubarak Al Shamsi, director of Abu Dhabi Convention and Exhibition Bureau at DCT Abu Dhabi, highlights partnership synergies during the 2022 SITE Global Conference in Dublin, Ireland. Photo Credit: Abu Dhabi Convention and Exhibition Bureau

The Abu Dhabi Convention and Exhibition Bureau (ADCEB), part of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), has signed a strategic partnership with the Society of Incentive Travel Excellence (SITE), in a move designed to position the Emirati capital as a significant player in the global incentive travel market.

The partnership enables DCT Abu Dhabi and ADCEB stakeholders to receive specialised professional certification and avail of SITE’s educational programme of global incentive travel industry best practices. Year‐round access to SITE’s incentive travel events and conferences is also included, providing networking and destination awareness and marketing opportunities for Abu Dhabi.

As part of the agreement, Abu Dhabi will host the SITE Executive Summit during the second annual edition of Abu Dhabi Business Events Week, organised by MCI Global, and set to be held on 25 to 27 October 2022 at the Abu Dhabi National Exhibition Centre. During the summit, key ADCEB stakeholders will participate in SITE’s Certified Incentive Specialist (CIS) qualification programme.

Mubarak Al Shamsi, director of Abu Dhabi Convention and Exhibition Bureau at DCT Abu Dhabi, said: "We look forward to working closely with SITE over the coming year to deliver bigger and more impactful incentive travel events and schemes for corporations."

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