Mubarak Al Shamsi, director of Abu Dhabi Convention and Exhibition Bureau at DCT Abu Dhabi, highlights partnership synergies during the 2022 SITE Global Conference in Dublin, Ireland. Photo Credit: Abu Dhabi Convention and Exhibition Bureau
The Abu Dhabi Convention and Exhibition Bureau (ADCEB), part of the
Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), has
signed a strategic partnership with the Society of Incentive Travel
Excellence (SITE), in a move designed to position the Emirati capital as
a significant player in the global incentive travel market.
The
partnership enables DCT Abu Dhabi and ADCEB stakeholders to receive
specialised professional certification and avail of SITE’s educational
programme of global incentive travel industry best practices. Year‐round
access to SITE’s incentive travel events and conferences is also
included, providing networking and destination awareness and marketing
opportunities for Abu Dhabi.
As part of the agreement, Abu Dhabi will host the SITE Executive
Summit during the second annual edition of Abu Dhabi Business Events
Week, organised by MCI Global, and set to be held on 25 to 27 October
2022 at the Abu Dhabi National Exhibition Centre. During the summit, key
ADCEB stakeholders will participate in SITE’s Certified Incentive
Specialist (CIS) qualification programme.
Mubarak
Al Shamsi, director of Abu Dhabi Convention and Exhibition Bureau at
DCT Abu Dhabi, said: "We look forward to working closely with SITE over
the coming year to deliver bigger and more impactful incentive travel
events and schemes for corporations."