World's biggest tech trade show gets bustling again

Strong Asian participation as CES 2023 kicks off in Las Vegas, the first major show to take place with all major countries open.

The 2023 edition of CES marks the first time the event is back to pre-pandemic status, having been hosted in a hybrid format in 2022, while the show was online-only in 2021.
The 2023 edition of CES marks the first time the event is back to pre-pandemic status, having been hosted in a hybrid format in 2022, while the show was online-only in 2021.

The Consumer Electronics Show (CES) 2023, which officially opened 5 January in Las Vegas, is expected to welcome around 100,000 attendees over the course of the next four days.

Produced by the Consumer Technology Association (CTA), the annual tech show is not only a strong indication that the events industry is off to a flying start in 2023, but also reinforces the importance of face-to-face meetings.

This edition marks the first time the event is back to pre-pandemic status, having been hosted in a hybrid format in 2022, while the show was online-only in 2021.

While exhibitors from Russia are absent, having been banned owing to the country’s ongoing conflict with Ukraine, participation from the Asia-Pacific region - particularly China and South Korea, is expected to be strong, with just under 500 companies from China named on the official exhibitor list.

A number of start-ups are exhibiting, alongside established businesses such as Hisense, TCL and Lenovo, with many exhibitors based in Guangdong province, a hotbed for high-tech companies.

Exhibitors from other Asian countries include those from South Korea, which number more than 500 and include the likes of Samsung, SK, Hyundai Motor and LG, while just under 150 exhibitors hail from Taiwan.

Speaking a few weeks before the show kicked off, Gary Shapiro, president and CEO of the CTA said: “We are optimistic we can hit our attendance goal of 100,000, which would make it the largest independently-audited post-pandemic tech event. This year’s show will feature keynotes from tech visionaries and the opportunity to see and touch the tech that’s shaking up industries and changing our lives for the better.”

The show this year is focusing on a number of areas, including the metaverse and Web3, digital health, sustainability, automotive and mobility and human security for all.



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