UFI finds creative way to celebrate industry connections

The association launches first UFI Asia-Pacific Week across 12 countries, comprising a series of local events.

UFI launches week-long programme of activities across 12 countries to facilitate in-person engagements among members and the community.
UFI launches week-long programme of activities across 12 countries to facilitate in-person engagements among members and the community. Photo Credit: gettyimages/wildpixel

UFI launches first UFI Asia-Pacific Week across 12 countries from 28 March to 1 April. It will showcase a week-long programme of activities comprising a series of local events across the region, allowing members and the wider community in Asia to meet in person.

UFI’s team in Hong Kong is working with UFI Ambassadors from China, India, Thailand, Hong Kong, the Philippines and Japan, among others, to organise local gatherings and events such as charity runs, cocktail receptions, dinners and cultural activities for the in-person engagements.

According to UFI’s official blog, there will be about 12 in-country volunteer ambassadors driving up event engagements. UFI Ambassador Noor Ahmad Hamid, CEO of Malaysia Convention & Exhibition Bureau shared, “Business events and exhibition activities reopened November 2021, and this segment is recovering well. UFI Malaysia members will meet on 29 March to take part in a unique programme called ‘Jom Makan & Food Donation Drive to network and enjoy good food in conjunction with Informa’s FHM Food & Hotel Malaysia at Kuala Lumpur Convention Centre."

“The industry in the region has not had the chance to come together since 2019, at the UFI Asia-Pacific Conference in Tokyo and UFI Global Congress in Bangkok. The pandemic has encouraged us all to think more creatively, and the UFI Asia-Pacific Week will be a great way for our community to gather locally and look ahead to better days,” said Mark Cochrane, UFI’s regional director in Asia-Pacific who is leading the initiative.

UFI’s CEO and MD Kai Hattendorf added, “Through our group of UFI Ambassadors, participants can network and debate key issues facing our changing industry in Asia and the world.”

Asia Pacific has the most UFI members, with some 350 organisations across 20 countries.

For more information on UFI Asia-Pacific Week 2022, log on to www.ufiasia.org.



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