Sands China and the Guangdong-Macau Traditional Chinese Medicine Technology Industrial Park Development have signed a Memorandum of Understanding.
Resorts operator Sands China and the Guangdong-Macau Traditional Chinese Medicine Technology Industrial Park Development (GMTCM) will work together to promote the health tourism industry in Macao and Hengqin by leveraging the advantages of both regions.
The two entities have signed a Memorandum of Understanding, with the aim of helping health brands in Macao and Hengqin go global and attract international and domestic investment to Macao. The aim is to encourage further collaboration between ‘Big Health’ products (an approach which favours health management and prevention) and related MICE events. The partnership will focus on the strengths of both partners’ hardware and software resources.
Potential projects in the pipeline could include organising Big Health MICE events through both partners’ venue resources and professional platforms to promote the mutual development of the medical, healthcare, and wellness industries in Macao and Hengqin.
Related events could feature professional forums, industrial exhibitions and international conferences and meetings, intended to strengthen exchange and interaction between Macao and Hengqin.
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Sands China and GMTCM will also join forces to use their expertise and resources in the tourism and leisure, Traditional Chinese Medicine, and Big Health industries to create opportunities for integrating Big Health and tourism in Macao and Hengqin.
Grant Chum, CEO and executive director of Sands China said: "Sands China is honoured to be the first among Macao's integrated resort operators to sign an MoU with GMTCM. Given that the global health tourism industry holds significant growth potential and a vast market scale, we hope to connect our tourism sector with Big Health by utilising resources within integrated resorts, organising conferences and exhibitions, and introducing health tourism products to make Macao a player in this emerging industry."
Wu Song, chairman of GMTCM said: "This collaboration marks the official launch of in-depth cooperation between the two parties in the field of Big Health and tourism, carrying profound significance for advancing the cross-sector integration of Macao and Hengqin's 'tourism+' initiatives.”