The new entity, Informa International, will be fully operational by Q4 2025, with its headquarters in Dubai. Photo Credit: Adobe Stock/elenvd
Dubai World Trade Centre (DWTC) and Informa Group are joining forces to create a business events powerhouse operating in the Middle East, South Asia, and Africa, targeting US$700 million in annual revenue.
The new entity, Informa International, will be fully operational by Q4 2025, with its headquarters in Dubai. Under the agreement, Informa will take over 40 flagship events previously managed by DWTC, including Gulfood, GITEX, GISEC, WHX, Middle East Energy, and Dubai Airshow.
The collaboration is expected to accelerate the international expansion of Informa’s event portfolio while giving it unprecedented access to DWTC’s world-class venues, including the expansion of Dubai Exhibition Centre (DEC) from 2026, and drive double-digit growth for Informa’s brands in the region.
“This strategic partnership is set to be a transformation engine for cross-border trade and enterprise, co-creating sustainable value for the industries and economies served through the convening power of B2B Events," said Helal Saeed Al Marri, director general of the DWTC Authority. “DWTC has built a portfolio of flagship B2B event brands and Informa is the perfect partner with whom to combine strengths and capture the next stage of growth in this high-impact sector.”
Stephen A. Carter, Group CEO of Informa, echoed the sentiment, stating:
“We already have a great partnership in Dubai with DWTC and today’s announcement will further expand our relationship, allowing us to create something quite unique and special together in what is a highly vibrant and fast-growing market.”
Beyond Dubai, Informa International plans to scale its flagship events into high-growth regions such as India, Asia, Europe, and Africa.