AFECA is galvanising Asia's MICE players in Bangkok

AFECA AGM 2023 is set to bring 155 member associations from 19 countries to discuss the elevation of Asia's MICE sector.

Thailand will be focusing on sustainability for the upcoming annual meeting.
Thailand will be focusing on sustainability for the upcoming annual meeting.

Bangkok has been chosen as the host of the Asian Federation of Exhibition and Convention Associations (AFECA) Annual General Meeting (AGM) 2023, which will be held in October.

Themed ‘Asia Unites’, AFECA AGM 2023 is expected to bring 155 member associations from 19 countries together to galvanise the region’s sector in generating more business events, elevating businesses and industries, and exploring more opportunities for growth.

On the agenda are discussions about building a platform for industry leaders to share and transfer valuable knowledge that is in accordance with AFECA philosophy of fostering long-term industrial relationships among international peers; training domestic MICE entrepreneurs in order to raise their profiles to the international level; and a networking session between AFECA members and Thailand's MICE suppliers.

“This is another important event in MICE industry after the International Congress and Convention Association (ICCA) announced the hosting of the AGM in Thailand in November,” said Chiruit Isarangkun Na Ayuthaya, president of Thailand Convention and Exhibition Bureau.

What AFECA AGM 2023 also represents is Thailand’s opportunity to demonstrate its potential as a leading MICE destination, increasing the chance to attract new international exhibitions.

Thailand will be focusing on sustainability in AFECA AGM 2023, and the destination will be supporting and advocating for the use of locally and sustainably sourced materials for the event.

Additionally, TCEB will be coming up with a policy for creating measurable impacts from events.

“Thailand has always been an important MICE destination in Asia and at the forefront on developing the Asian MICE industry,” commented AFECA president Vincent Lim. “I believe that with the support from TCEB, AFECA AGM 2023 would be a platform for Asian MICE leaders to continue raising the profile of Asian MICE industry in the global stage and will also definitely be a marvellous experience for all members.”

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