Middle East's largest fitness event returns to Dubai

Mega fitness expo finds a new home in the Expo City’s new Dubai Exhibition Centre.

Dubai Exhibition Centre in Expo City is poised to become a key hub with developments like the Al Maktoum International Airport underway.
Dubai Exhibition Centre in Expo City is poised to become a key hub with developments like the Al Maktoum International Airport underway. Photo Credit: Dubai Exhibition Centre

Dubai is gearing up to host the Middle East's largest fitness and wellness event from 25 to 27 October 2024. The tri-part exhibition, encompassing the Dubai Muscle Show, Dubai Active, and Dubai Active Industry, is set to be bigger and better than ever.

Expanding to a sprawling 30,000 sqm space at the Dubai Exhibition Centre's South Halls in Expo City, the event is expected to draw a staggering 38,000 visitors. The new venue, which includes an outdoor activation area, is strategically located near the developing Al Maktoum International Airport, positioning it as a future key hub for such events.

In a collaborative effort with Dubai Sports Council, Dubai Tourism, and Expo City, the 2024 edition promises an extensive lineup featuring over 600 athletes and health and fitness influencers from across the globe.

The event offers attendees a wealth of experiences, including inspirational and educational talks, meet-and-greet sessions with fitness industry icons, world-renowned competitions, group fitness classes, and business seminars. Over 400 exhibitors from 40 countries are expected, representing leading sports nutrition, fitness, wellness, and bodybuilding brands.

Attendees will enjoy easy access to Dubai Exhibition Centre, which boasts direct metro access to the exhibition halls, free parking options, fegular complimentary shuttle buses from the World Trade Centre to Expo City, as well as discounted RTA taxi services.