Asia’s growing K-beauty and J-beauty markets will be a focus at In-Cosmetics Korea 2023, with an emphasis on interactive, international and innovation for this year’s show. Photo Credit: Adobe Stock/TEAM PRE-LIGHT
Personal care ingredients and beauty exhibition In-Cosmetics Korea is
putting the emphasis on interactive, international and innovation for
this year’s show.
The exhibition, taking place at Coex in Seoul, South Korea from 12-14
July, is expected to attract around 9,000 attendees from South Korea
and beyond, and will feature more than 200 personal care ingredient
suppliers, including ProCell Therapeutics, Nanjing Cosmos and Samkwang
Chem Corp. Participants include R&D professionals, chemists,
researchers, scientists and marketing experts.
An all-new country focus on Japan will invite attendees to explore
the growing J-beauty market, meeting Japanese suppliers face-to-face and
exploring their ingredients, formulations and trends. Alongside live
ingredient demonstrations in the dedicated Japanese Pavilion, there will
also be a keynote session from Shiseido Japan, and ‘technical’ seminars
with contributions from Nikko Group, Ajinomoto Health Supply, Seiwa
Kasei and TriBeaute, among others.
Another new feature for 2023 is the Natural Extract Zone, which
focuses on clean beauty and sustainability, with input from natural
extract and essential oil suppliers from South Korea and other markets.
It will demonstrate how natural ingredients play a key role in these
trends, as brands and consumers look to replace synthetic ingredients
with natural variants.
The Innovation Zone aims to offer inspiration to R&D
professionals while there will also be sessions outlining the latest
marketing trends and regulations, with input from industry experts. The
K-Beauty Inspiration Zone meanwhile will be split into two dedicated
zones, the Product Showcase and the Open Theatre.
Sarah Gibson, exhibition director at in-cosmetics Korea, said,
“In-Cosmetics Korea has an advantageous position to highlight the
cutting-edge innovations happening behind the scenes. We look forward to
introducing this year’s show which is anticipated to be our biggest
year – 34% up on 2022 and growing.”