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ITB Asia to spotlight tech developments

ITB Asia will focus on the developments in travel and technology space, which has attracted nearly US$62 million last year. (Photo Credit: Kritchanut/Getty Images)
ITB Asia will focus on the developments in travel and technology space, which has attracted nearly US$62 million last year. (Photo Credit: Kritchanut/Getty Images)

Organisers of ITB Asia have announced that this year's trade show will focus the fast-growing developments in travel and technology under the theme "Travel Reimagined" when it returns from October 17-19 in Singapore.

Last year, travel tech startups globally have attracted nearly US$62 billion in funding, according to a Phocuswright report last year. The report estimated that there were 1,497 digital startups around the world in 2017. China alone accounted for over a quarter of funding to the travel tech industry since 2013. 

At the event, speakers from leading tech firms will speak on emerging and innovative tech developments in the leisure, MICE and corporate travel segments. 

Leading technology and travel companies such as booking.com, Egencia, Fliggy, Hotelbeds Group, KAYAK, Microsoft, Sabre, SITA, Skyscanner, Tencent, Travelport and Tujia will be joining the show with senior representatives. Discussion topics ranging from AI to virtual reality (VR), biometrics, blockchain and robotics will be discussed with case study examples and practical application in travel management, business travel, hotel operations, travel photography and dining experience.

New to the show is the MICE Tech Showcase, which will feature innovations that will tackle current challenges in the MICE industry.

ITB Asia will also be partnering with Asian Development Bank with the Mekong Innovative Start-up Tourism (MIST), Innovel Travel Tech, Skift and Troovo on a variety of sessions. 

Skift will be hosting a session on the 'Post Experience Economy', which will examine a future beyond experience marketing. In another session, Troovo, a robotic process automation solutions provider, will be examining how the industry can eliminate the laborious data entry needed to support travel bookings and payments. Dedicated sessions on travel startups will also feature at the show's Travel and Tech Hub.