BE @ Penang aims to future-proof business events industry

Global industry leaders gathering on Dec 5-6 in Malaysia’s biggest business events conference for knowledge-sharing and networking

Penang Chief Minister Chow Kon Yeow holding the BE @ Penang placard together with event partners at the launch.

PENANG - Be ready for the future: That is the overarching message for this year's BE @ Penang, Malaysia's biggest business events conference that brings together industry leaders from around the world for two days of knowledge sharing and networking.

Organised by Penang Convention & Exhibition Bureau (PCEB), the 4th edition of the conference will be held on Dec 5-6 at the Setia SPICE Convention Centre, concurrently with the ICCA Asia Pacific Summit. M&C Asia is a media partner of the event.

This year's theme, BE Of The Future Now, urges the industry, the businesses, the players
and professionals be ready for the future now, announced PCEB at a media launch on Nov 7.

The launch was graced by Penang Chief Minister Chow Kon Yeow,  Penang State Executive Councillor for Tourism, Arts, Culture & Heritage Yeoh Soon Hin, PCEB CEO Ashwin Gunasekeran, and some partners for the BE @ Penang conference.

"To have both the BE @ Penang conference and the ICCA Asia Pacific Summit held concurrently in Penang is one giant leap for the business events industry," said Chief Minister Chow.

"This is because the knowledge exchange between events and its delegates will prove endless possibilities in envisioning a bright future for business events. This sector has proven its worth and is continuing to bear fruit accordingly as the years pass."


Mr Gunasekeran said a total of 40 speakers from India, Hong Kong, Macau, China, Singapore, Australia and New Zealand will be attending the conference. Keynote speakers include ICCA president James Rees and Robin Sieger, a peak performance expert and leading success strategist.

"By having these two conferences (BE @ Penang and ICCA Asia Pacific Summit) in Penang, this sets the standards higher for Penang in terms of organising world-class conferences and having discussions on relevant topics to prepare the industry to be in the future," added Mr Gunasekeran.

Among the topics that will be covered at BE @ Penang 2019 are Business Events 202 & Beyond, innovation in Business Events, the event bidding journey and building a legacy for Business Events.

The conference also includes workshops on creating interesting meeting designs an green practices that can be applied for sustainability within the Business Events industry.

Apart from that, there will also be a CEO Deep Dive specially designed for the C-level executives and facilitated by Roy Sheppard.


BE @ Penang is open to meeting planners, destination management companies, professional conference organisers, suppliers, and business events owners and buyers from anywhere in the world.


The conference registration fee is affordably priced at RM500 (US$121) for those who are PCEB's industry partners. The price is also applicable to those who are members of the Malaysia Convention & Exhibition Bureau (MyCEB), Malaysian Association of Hotels (MAH), Pacific Asia Travel Association (PATA), Malaysian Association of Tour and Travel Agent (MATTA), Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) and ICCA Malaysia Members.

Non-member's registration fee is RM600, and there is a fixed rate of RM100 for students lecturers and academicians. There is a 10% discount from the initial fee for group registrations of three persons and above.

As M&C Asia is a media partner of the conference, M&C Asia readers will enjoy a 10% discount! Just use the promo code: BEMNC when you're registering for the event.

Registration for BE @ Penang 2019 can be done on

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