New on the menu: Alternative proteins get first serving at FHA

Alternative Proteins Asia will launch with a 1,300sqm feature area, a conference and food competition at FHA-Food & Beverage 2022 in Singapore this September.

On 5 July, Alternative Proteins Asia will be included in FHA Match, a prelude to September's FHA-Food & Beverage, with four sessions led by experts in the plant-protein space.
On 5 July, Alternative Proteins Asia will be included in FHA Match, a prelude to September's FHA-Food & Beverage, with four sessions led by experts in the plant-protein space. Photo Credit: GettyImages/ViewCreative

To meet the region's rising demand for sustainable protein sources and offer a B2B platform for manufacturers, startups, investors and thought leaders, Alternative Proteins Asia will be showcased for the first time in a new 1,300 sqm feature area at FHA-Food & Beverage Asia, which is taking place 5 to 8 September at the Singapore EXPO and MAX Atria.

Over 2,000 exhibitors and 35,000 industry professionals are expected at the four-day B2B tradeshow for Asia's food & beverage industry.

As part of its launch, Alternative Proteins Asia will also feature a four-day conference with over 30 experts and thought leaders in the plant and fermentation-based proteins space, as well as the inaugural Big Idea Food Competition (BIFC) organised by Big Idea Ventures. BIFC aims to inspire new entrepreneurs and food startups to create innovations in sustainable food supply and food security via a cooking competition in competing for a US$200,000 investment prize.

Alternative Proteins Asia will be included in a sneak peek during four sessions at FHA Match, held virtually on 5 July as a prelude to the tradeshow in September, offering industry professionals a complimentary chance to forge connections ahead of the physical event, arrange online and offline meetings, and access content sessions from industry experts.

“The new Alternative Proteins Asia launching at FHA-Food & Beverage will help plug the gap in the huge growth in demand for greater investment and innovation in the alternative protein sector, and represents a step taken by industry, for industry, towards ensuring a healthy and sustainable system and environment in future,” said Janice Lee, event director, hospitality, food & beverage - Hong Kong & Singapore, Informa Markets.



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