A rousing success for The Meetings Show 2024

Appointments meet singing, dancing and a spontaneous poetry session during Northstar’s two-day event in London.

Over the course of two days, attendees at The Meetings Show gathered to engage in discussions, share insight, and sing their heart out.
Over the course of two days, attendees at The Meetings Show gathered to engage in discussions, share insight, and sing their heart out.

The Meetings Show 2024 took place last week with thousands of event professionals and industry specialists gathering at ExCeL London to commence two days of connection, learning and networking.

Sessions got off to a strong start with Lucy Eden, founder of Be in Your Element. Leading the session 9 To Thrive: Dolly Parton's Guide To Sustainably Rocking Events And Meetings, crowds came to hear tips on brilliant event delivery, set against the tunes of legendary country singer Dolly Parton.

Meanwhile, visitors to the Blank Canvas – an area designed to deliver practical and hands-on advice – shook it off with Taylor Smith of BCD Meetings & Events in his energetic trend retrospective Trends vs Reality Danceoff With Taylor Swift before space was made for the Great AI Hackathon – a look at how AI can support events – with Claus Raasted.

Other sessions on diversity, sustainability, careers and marketing took place on the Impact and Inform and Innovate and Inspire stages while more intimate talks and workshops took place on stands including isla’s, The Meetings Industry Association (mia), MESA and the Power of Events Hub.

The show floor buzzed as thousands of meetings took place between buyers and almost 700 exhibitors – from convention bureaus and DMCs to hotels and conference centres – from the UK and around the globe.

New exhibitors included ProColombia, STAR Your World – which was joined by six DMC partners – VisitDetroit, Hyatt Hotels, and Radisson Hotel Group.

The Meetings Show also debuted the world’s first zero waste stand made from event waste carpet, which came from a collaboration between creator Paradigm and partners isla, The Bulb, Informa and The Meetings Show.

The mia also unveiled its new identity, with the new branding designed to celebrate collaboration, networking, and fostering positive relationships, reflecting the core values and objectives of the mia in supporting and bringing people together.

Jack Marczewski, portfolio event director, Northstar Meetings Group, said: “It’s been a fantastic start to The Meetings Show 2024 with a real buzz felt across the show floor. Hundreds of meetings have been taking place between our exhibitors and buyers are picking up valuable knowledge and tips in sessions from our packed education programme.”

Source: M&IT