ICC Sydney unveils immersive projection experience

New AV services at Darling Harbour Theatre opens up a plethora of possibilities for event organisers.

ICC Sydney's immersive audio-visual projection in Darling Harbour Theatre.
ICC Sydney's immersive audio-visual projection in Darling Harbour Theatre. Photo Credit: ICC Sydney

International Convention Centre Sydney (ICC Sydney) – managed by ASM Global – has launched an immersive audio-visual projection service exclusive to its iconic Darling Harbour Theatre.

Event organisers will now be able to tap into ICC Sydney’s developed immersive content or collaborate with the in-house Audio Visual Services team to develop customised content for projection.

Connecting event attendees to the rich culture of First Nations Peoples, ICC Sydney’s captivating digital animation and projection of Boomalli Aboriginal Artist Jeffrey Samuels’ “Gadigal, Acknowledgement Respect” artwork set to an accompanying audio track of “Barani” the whale gracefully swimming through the silvery waters of Gomora (Cockle Bay) was previewed at the venue’s recent RESPECT: An ICC Sydney Experience.

ICC Sydney CEO and group director – convention centres, ASM Global (APAC), Geoff Donaghy said his team stood alongside its Legacy Program partners Boomalli Aboriginal Artists Cooperative, and hoped that this service demonstrated another way in which the venue team was committed to Reconciliation – a process focused on the improvement of relations between the Aboriginal and Torres Strait Islander peoples of Australia and the rest of the population.

“While this new immersive projection experience has the power to deepen delegates’ connection to the culture and stories of First Nations traditional custodians, the service also meets growing delegate expectations for socially impactful and connected events that are seamlessly integrated with technology as highlighted in our RESPECT: Shaping Events for Success report.” He said.

ICC Sydney’s suite of immersive projection services includes projection mapping of customised content to the theatre’s remarkable diamond acoustic wall panels, creating a 50m-wide canvas to deliver up to 500sqm of dynamic content.


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