UFI embarks on a research partnership with Explori, a live event
research specialist, to identify best practices for future resilience.
Event organisers who have recently cancelled, postponed or gone
virtual with their event are invited to participate in an international
study. The aim is to understand the impact of these changes on visitors
Says UFI CEO Kai Hattendorf: “We will need the right data to continue
to advocate for our industry to receive the support it needs to bounce
back. Now is the time to start collecting this data to contribute
towards future resilience and to learn and grow.”
The study will identify key areas such as the: resilience of
face-to-face events; economic impact of lost business opportunities;
unrecoverable costs to visitors and exhibitors; impact on brand equity
of cancellation or postponement; effectiveness of virtual events at
meeting customer objectives; and customer feedback on how such impact
can be mitigated in future.
Sophie Holt, Global Strategy Director of Explori shares: “There is no
cost to participate in the research and organisers will receive a
report of their own results, plus an industry-wide insight piece based
on anonymised aggregated data. The insight will also be shared with all
stakeholders who advocate on behalf of our industry.” The study will be
conducted with data privacy and confidentiality controls in place.
Organisers who wish to participate may register their interest here.