Show organisers, UFI needs data from you

UFI seeks the right data in partnership with Explori to launch a global resilience study.

UFI partners Explori in industry research to identify best practices for future resilience.
UFI partners Explori in industry research to identify best practices for future resilience. Photo Credit: gettyimages/metamorworks

UFI embarks on a research partnership with Explori, a live event research specialist, to identify best practices for future resilience.

Event organisers who have recently cancelled, postponed or gone virtual with their event are invited to participate in an international study. The aim is to understand the impact of these changes on visitors and exhibitors.

Says UFI CEO Kai Hattendorf: “We will need the right data to continue to advocate for our industry to receive the support it needs to bounce back. Now is the time to start collecting this data to contribute towards future resilience and to learn and grow.”

The study will identify key areas such as the: resilience of face-to-face events; economic impact of lost business opportunities; unrecoverable costs to visitors and exhibitors; impact on brand equity of cancellation or postponement; effectiveness of virtual events at meeting customer objectives; and customer feedback on how such impact can be mitigated in future.

Sophie Holt, Global Strategy Director of Explori shares: “There is no cost to participate in the research and organisers will receive a report of their own results, plus an industry-wide insight piece based on anonymised aggregated data. The insight will also be shared with all stakeholders who advocate on behalf of our industry.” The study will be conducted with data privacy and confidentiality controls in place. 

Organisers who wish to participate may register their interest here.



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