These are the chosen ones for MSAE

The Malaysian Society of Association Executives elects a new council for the 2022-2024 term.

Supporting Malaysia's business meetings recovery: (First row from left) Dr. Wong Yi Kai (Assistant Secretary), Sunny Chee (President), Prof. Dr. Lydia Abdul Latif (Vice President), Evelyn Lo (Honorary Secretary). (Second row from left) Sara Lew (Auditor), Tan Mei Phing (Council member), Amos Wong (Council member) and Evelyn Cheong (Council member).
Supporting Malaysia's business meetings recovery: (First row from left) Dr. Wong Yi Kai (Assistant Secretary), Sunny Chee (President), Prof. Dr. Lydia Abdul Latif (Vice President), Evelyn Lo (Honorary Secretary). (Second row from left) Sara Lew (Auditor), Tan Mei Phing (Council member), Amos Wong (Council member) and Evelyn Cheong (Council member). Photo Credit: Malaysian Society of Association Executives (MSAE)

The Malaysian Society of Association Executives (MSAE) elected new council members during its recent 4th annual general meeting.

The re-elected council president, Sunny Chee, emphasised his appreciation to the past and current council members and MSAE members who sustained the group's activities during the country's lockdown.

Council members continued e-marketing activities, virtual education and advocacy initiatives in an effort to drive engagement, even while the pandemic caused a major hinderance to membership recruitment.

"Associations are identifying the need to be part of a collective associations community voice, that is driving education and professional development to grow their sustainability and success. Our primary objective this year is to focus on member recruitment and to deliver membership benefits," said Chee.

He added: “Thanks to the commitment of council members and the support from the Malaysian Convention and Exhibition Bureau (MyCEB) we have access to education initiatives and programmes that provide a recruitment platform for new membership growth, additionally deliver the membership benefits that will grow a future pool of professionals to lead, manage and advance their career in a professional national association.”

Dato’ Sri Abdul Khani Daud, CEO of MyCEB, said: “We are very aware of how associations continue to be challenged in a rapidly changing environment and MyCEB is looking forward to working with the new Council to look for new and better ways to capture the diverse needs of the association’s community.”

The MSAE is currently focusing on four major pillars: to grow its profile, strengthen its membership base, deliver education, and to build awareness of the importance of national associations and their role in driving collaboration with the business events industry.



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