A key component of the partnership will focus on the delivery of PCMA’s Digital Event Strategist (DES) course in Korea.
The Professional Convention Management Association (PCMA) and Korea
MICE Association have announced a two-year strategic agreement focused
on specialised training programmes to support members for the return of
business post-Covid-19.
A key component of the partnership will focus on the delivery of
PCMA’s Digital Event Strategist (DES) course in Korea, which offers
skills-based training for the design and delivery of hybrid and digital
events.
PCMA managing director for APAC, Karen Bolinger, said the partnership
is an opportunity to engage with business events professionals in
Korea.
“Each country in the Asia Pacific region has a unique road to
recovery, however, being able to provide valuable education to event
planners, is one major key to ensuring a successful future for the
space.
“We look forward to having members of the Korea MICE Association
engaging in our local and global community conversations and to hearing
about their experiences and point of view of what they need to fuel
their recovery.
“We’ll be working closely with our colleagues to understand what else
we can do to support the Korean business events industry and how we can
facilitate sustainable growth across the Asia Pacific region," she
said.
Since 2017, the Korean MICE Association has been working with PCMA to
bolster skills development and network opportunities. In the face of
accelerated industry transformation, its president, Chun Kim said there
is "an increased need to collaborate" in order to create a digital
environment for events.
"The DES course will be the most productive way to bring our members
to the next level in the industry," he said. "Korea MICE Association
will also actively collaborate with PCMA to establish a safe and
sustainable MICE market among the Asia Pacific region."
The partnership has already seen 26 members from Korea MICE Association start the Digital Event Strategist course.