. Korea MICE Association inks deal with PCMA | Meetings & Conventions Asia

Korea MICE Association inks deal with PCMA

Industry bodies join forces to offer skills-based training for hybrid and digital events.

A key component of the partnership will focus on the delivery of PCMA’s Digital Event Strategist (DES) course in Korea.
A key component of the partnership will focus on the delivery of PCMA’s Digital Event Strategist (DES) course in Korea.

The Professional Convention Management Association (PCMA) and Korea MICE Association have announced a two-year strategic agreement focused on specialised training programmes to support members for the return of business post-Covid-19.

A key component of the partnership will focus on the delivery of PCMA’s Digital Event Strategist (DES) course in Korea, which offers skills-based training for the design and delivery of hybrid and digital events.

PCMA managing director for APAC, Karen Bolinger, said the partnership is an opportunity to engage with business events professionals in Korea.

“Each country in the Asia Pacific region has a unique road to recovery, however, being able to provide valuable education to event planners, is one major key to ensuring a successful future for the space.

“We look forward to having members of the Korea MICE Association engaging in our local and global community conversations and to hearing about their experiences and point of view of what they need to fuel their recovery.

“We’ll be working closely with our colleagues to understand what else we can do to support the Korean business events industry and how we can facilitate sustainable growth across the Asia Pacific region," she said.

Since 2017, the Korean MICE Association has been working with PCMA to bolster skills development and network opportunities. In the face of accelerated industry transformation, its president, Chun Kim said there is "an increased need to collaborate" in order to create a digital environment for events.

"The DES course will be the most productive way to bring our members to the next level in the industry," he said. "Korea MICE Association will also actively collaborate with PCMA to establish a safe and sustainable MICE market among the Asia Pacific region."

The partnership has already seen 26 members from Korea MICE Association start the Digital Event Strategist course.