The Japan National Tourism Organization (JNTO) and the International Association of Professional Congress Organisers (IAPCO) have formed a partnership to highlight Japan's destination appeal.
This is Japan's first partnership of this nature, and IAPCO's second destination partnership within Asia, after Hong Kong.
For the next 18 months, JNTO will tap into IAPCO's network of some 140 PCOs and showcase Japan's potential for international conferences across various convention cities.
JNTO believes the new partnership will serve its goal of becoming the top Asian destination for international conferences by 2030.
Satoshi Seino, JNTO president, said: “Japan can host truly original international conferences in every region of our country. By using IAPCO’s network to raise Japan’s profile among congress organisers worldwide, we aim to bring even more international conferences to Japan.”
Martin Boyle, IAPCO CEO, added: "IAPCO and JNTO have been collaborating for some time now through the development and delivery of IAPCO EDGE Seminars and regular Advisory Board Meetings.
"I am confident that this will strengthen the relationship between JNTO partners and IAPCO Members and ultimately lead to more business opportunities, and opportunities to continue our collaboration well into the future. It is an honour to have JNTO as one of our valued IAPCO partners.”
Japan is the seventh destination to form a partnership agreement with IAPCO, joining Hamburg, Melbourne, Toronto, Dubai, Hong Kong and Rwanda.