ICCA steps up partnership with African meetings industry

The move steps up knowledge sharing and promotion through education and training

From left: SAACI CEO Glenton De Kock; ICCA regional director (Africa) Esmare Steinhofel; and SAACI national chairperson Kim Roberts. Credit: ICCA

JOHANNESBURG - ICCA and the Southern African Association for the Conference Industry (SAACI) have inked a partnership to step up knowledge sharing and cross-promotion of both associations.

The move, unveiled at Meetings Africa last week, will see SAACI joining ICCA's programme for strategic collaboration for organisations interested in developing long-term business relations with its association community and members.

The partnership will cover exchange of information, creating awareness through new education and training opportunities.

ICCA CEO Mr Senthil Gopinath notes the African meetings industry "is very keen on building the knowledge economy".

As the global meetings industry association, ICCA will "make every effort to support the African meetings industry and its objective to also achieve societal development through meetings".

Ms Kim Roberts, SAACI national chairperson affirmed the partnership as part of "an aggressive process to increase business events and association meetings to Africa".

The partnership will allow for sharing of crucial information to the bidding process for future events such as contacts, budgets, and the decision-making process, Ms Roberts added.

SAACI CEO Mr Glenton De Kock said the partnership will help "develop markets and drive association business events to Destination Africa".

"A number of our member companies are active on the continent and this initiative coincides with our…wish to drive partnerships and collaboration in building a strong, sustainable business events industry for our continent with like-minded partners," he added.

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