Tapping into governmental meetings: a first for ICCA. Photo Credit: Adobe stock/T
International Congress and Convention Association (ICCA) is now
providing access to data on governmental meetings. This is in addition
to the current access of data on international associations and their
meetings. Networking and education have been some of the benefits of
joining ICCA, including generating sales leads through ICCA’s extensive
Business Intelligence (BI) database.
By adding governmental meetings to its database, which it describes
as a ‘previously untapped – and potentially huge sector’ for its
members, the association said it was bringing ‘new and exciting business
opportunities directly to our members’, which made ‘the ICCA value
proposition stronger than ever’.
ICCA CEO Senthil Gopinath said: “This is the exciting advancement our
members have been waiting for. Governmental meetings occur at local,
regional, and international levels across the world.
“It has vast potential. We believe government meeting needs - allayed
to our members’ expertise - creates a win-win situation for all
stakeholders. I look forward to ICCA governmental meetings (GM) driving
both business success and the establishment of conducive long-term
working partnerships.”
The new ICCA 'GM' database will be progressive at the outset as it is
tested and populated with members’ data. After testing, it is
projected to grow sizably and occupy a significant part of ICCA's ever
evolving portfolio.
Source: AMI