Collaboration the way to go between IAEE and UFI

The International Association of Exhibitions and Events (IAEE) has signed a Memorandum of Understanding (MOU) with UFI, The Global Association of the Exhibition Industry.

With both partners in agreement on collaboration for common initiatives, exchanging information and supporting industry developments, this MOU places a focus on advocacy for and promotion of the industry, as well as the re-establishment of a regular exchange and benefit of each association’s members.

“Collaboration has been the genetic code of UFI since its beginnings 100 years ago,” said UFI president Geoff Dickinson – who is also the CEO of dmg events. “With our new North America Chapter, we want to make sure to deepen the relationships with the associations where we currently don’t have them, and we certainly hope that this MoU with IAEE will herald the beginning of a new chapter here.”

“IAEE is pleased to expand upon its international partnerships through this MOU with UFI,” said IAEE chairperson Marie Browne, group vice president, RX Americas. “Cultivating relationships that enrich our member offerings and bring attention to the remarkable contributions exhibitions and events make to the global economy is among IAEE’s top priorities. We look forward to working with UFI to deliver these benefits.”

Part of the organisations’ focus on advocacy will include driving support for the Exhibitions and Conference Alliance’s annual Legislative Action Day to be held on 30 May 2024 in Washington, D.C.

IAEE will also contribute to Global Exhibitions Day on 5 June 2024, the global industry awareness day for the industry for which UFI serves as the project lead and office.

Other areas covered by the MOU include collaborations on upcoming events, such as the China Expo Forum for International Cooperation, of which both associations are co-organisers, and a dialogue around research-related issues.