TCEB launches new campaign as recovery picks up pace

“Thailand MICE to Meet You 2023” will spotlight new products, tech solutions and support schemes.

TCEB president, Chiruit Isarangkun Na Ayuthaya (middle), led the 29-organisation delegation from Thailand to IMEX Frankfurt 2023.
TCEB president, Chiruit Isarangkun Na Ayuthaya (middle), led the 29-organisation delegation from Thailand to IMEX Frankfurt 2023. Photo Credit: Xinyi Liang-Pholsena

Thailand Convention & Exhibition Bureau (TCEB) has unveiled a new campaign at IMEX Frankfurt 2023, as the country welcomes the return of large-scale international MICE events.

Bangkok will be a host city for a line-up of global meetings. Come 12-15 November, the Thai capital will be the host city of the 62nd ICCA Annual Congress, which is expected to attract more than 1,000 delegates from over 100 countries.

This will be followed in 2024 by the Global Spine Congress, and Money20/20 Asia fintech show; and in 2026 by the Annual Meetings of the World Bank and the International Monetary Fund, all of which will be taking place in Bangkok.

Thailand’s MICE sector is well on its recovery path, with 46,425 MICE travellers expected in the first two quarters of 2023, surpassing the 27,080 MICE travellers recorded in 2022, according to TCEB President Chiruit Isarangkun Na Ayuthaya, speaking during a press conference at IMEX Frankfurt 2023. He expects the number of MICE travellers to Thailand to reach 760,000 in 2023.

The new ‘Thailand MICE to Meet You Year 2023’ campaign, which follows the ‘Thailand MICE – Meet the Magic’ campaign launched at IMEX Frankfurt last year, will spotlight new products, tech solutions and support schemes to aid event planners.

Key highlights of the new campaign include:

  • Enhanced Convenience at MICE Lane: TCEB’s MICE Lane service is now available at both Suvarnabhumi and Don Meuang airports in Bangkok. The service is also available in Phuket and Chiang Mai on a case-by-case basis upon request.
  • More certified MICE venues:

As of March 2023, 1,228 meeting rooms in the country have acquired Thailand MICE Venue Standard (TMVS) certification while there are also 63 certified Special Event Venues offering a unique ambience.

  • MICE suppliers offering sustainability and tech solutions:

Thailand now boasts 52 MICE entrepreneurs certified with Thailand Sustainable Event Management Standard (TSEM) to help organisers access a wide range of technology solutions to improve productivity and outcomes from digital artworks and special effects to data analytics and reservation and ticketing apps.

  • Privileges in MICE Support Schemes:

TCEB’s ‘MI Plus Experience By Yourself’ programme offers support scheme for site inspection, with certain amount of funds for related items during the trip in Thailand, such as accommodation, F&B, ground arrangement based on the criteria of the group. It is on a first come, first served basis and subject to terms and conditions and availability.

The ‘Partnership’ package is a collaboration between TCEB with 55 suppliers in Bangkok, Chiang Mai, Pattaya, Phuket, and Hua Hin to offer privileges for such activities as dinner cruise, shopping, forest adventure, sight-seeing activities.

The ‘Convene Plus BCG’ package targets the professional conference organisers and associations, and helps with their bid preparation, convention planning, marketing and promotion, and practices that are aligned with the Bio-Circular-Green Economy Model.