Thailand Convention & Exhibition Bureau (TCEB) has unveiled a new
campaign at IMEX Frankfurt 2023, as the country welcomes the return of
large-scale international MICE events.
Bangkok will be a host city for a line-up of global meetings. Come
12-15 November, the Thai capital will be the host city of the 62nd ICCA
Annual Congress, which is expected to attract more than 1,000 delegates
from over 100 countries.
This will be followed in 2024 by the Global Spine Congress, and
Money20/20 Asia fintech show; and in 2026 by the Annual Meetings of the
World Bank and the International Monetary Fund, all of which will be
taking place in Bangkok.
Thailand’s MICE sector is well on its recovery path, with 46,425 MICE
travellers expected in the first two quarters of 2023, surpassing the
27,080 MICE travellers recorded in 2022, according to TCEB President
Chiruit Isarangkun Na Ayuthaya, speaking during a press conference at
IMEX Frankfurt 2023. He expects the number of MICE travellers to
Thailand to reach 760,000 in 2023.
The new ‘Thailand MICE to Meet You Year 2023’ campaign, which follows the ‘Thailand MICE – Meet the Magic’
campaign launched at IMEX Frankfurt last year, will spotlight new
products, tech solutions and support schemes to aid event planners.
Key highlights of the new campaign include:
- Enhanced Convenience at MICE Lane: TCEB’s MICE Lane service is now
available at both Suvarnabhumi and Don Meuang airports in Bangkok. The
service is also available in Phuket and Chiang Mai on a case-by-case
basis upon request.
- More certified MICE venues:
As of March 2023, 1,228 meeting rooms in the country have acquired
Thailand MICE Venue Standard (TMVS) certification while there are also
63 certified Special Event Venues offering a unique ambience.
- MICE suppliers offering sustainability and tech solutions:
Thailand now boasts 52 MICE entrepreneurs certified with Thailand
Sustainable Event Management Standard (TSEM) to help organisers access a
wide range of technology solutions to improve productivity and outcomes
from digital artworks and special effects to data analytics and
reservation and ticketing apps.
- Privileges in MICE Support Schemes:
TCEB’s ‘MI Plus Experience By Yourself’ programme offers support
scheme for site inspection, with certain amount of funds for related
items during the trip in Thailand, such as accommodation, F&B,
ground arrangement based on the criteria of the group. It is on a first
come, first served basis and subject to terms and conditions and
The ‘Partnership’ package is a collaboration between TCEB with 55
suppliers in Bangkok, Chiang Mai, Pattaya, Phuket, and Hua Hin to offer
privileges for such activities as dinner cruise, shopping, forest
adventure, sight-seeing activities.
The ‘Convene Plus BCG’ package targets the professional conference
organisers and associations, and helps with their bid preparation,
convention planning, marketing and promotion, and practices that are
aligned with the Bio-Circular-Green Economy Model.