The MyCEB-BE Sarawak Engagement with BE Sarawak Industry Partners 2024 event at Sheraton Kuching.
A new collaboration between Malaysia Convention & Exhibition
Bureau (MyCEB) and Business Events Sarawak (BE Sarawak) was recently
forged at the MyCEB-BE Sarawak Engagement with BE Sarawak Industry
Partners 2024.
The event, which took place at Sheraton Kuching, saw some 100
stakeholders convening from various sectors, including DMCs, PEOs, PCOs,
event management companies, associations, and relevant government
agencies.
Central to the agenda was the spotlight on MyCEB’s MyTripleE incentive campaign launched in August 2023.
This initiative seeks to showcase Malaysia’s offerings in the targeted
market segments namely convention, exhibition, as well as corporate
meetings and incentives, with a special focus on Sarawak and the state’s
potential. The collaboration aims to engage with partners, such as
travel agents, hotels, and product owners, in promoting and leveraging
the MyTripleE campaign.
Azman Haji Tambi Chik, CEO of MyCEB, said: “MyCEB is steadfast in its
commitment to bolster the state of Sarawak’s business events and
cultivate collaboration with the state bureau. Our dedication extends to
invigorate engagements and foster enduring partnerships. Therefore, we
are here to champion the MyTripleE Campaign, highlighting Malaysia's
strengths and opportunities. It brings us great excitement to
collaborate with BE Sarawak for this event, marking a significant
milestone in propelling Malaysia's business events sector forward."
Echoing this sentiment, Amelia Roziman, CEO of BE Sarawak, emphasised
the significance of strategic alliances in driving progress within the
business events industry. "BESarawak will continue giving support to
MyCEB in propelling business events industry development. Our
partnership and collaboration with MyCEB through the initiative like
MyTripleE campaign demonstrates unwavering commitment to support and
attract more business events to Sarawak, while elevating Sarawak as a
premier destination for business events in Asia."
MyCEB recorded 20 supported international events that brought
together 19,173 total delegates with an estimated total economic impact
of RM 155.9 million (US$33.1 million) in 2023 for Sarawak.