Malaysia Convention & Exhibition Bureau (MyCEB) has appointed industry veteran, Noor Ahmad Hamid, as its new chief operating officer.
MyCEB chair, Dato Dr Noor Zari Hamat, said the appointment "will be timely to strengthen the recently launched Malaysia’s Business Events Strategic Marketing Plan 2021-2030 and also other initiatives to rebuild the business events industry now and post-pandemic".
Prior to MyCEB, Noor Ahmad was well-known in the industry as the Asia Pacific regional director for the International Congress and Convention Association (ICCA). During his tenure of more than 11 years, key career highs include initiating an annual Asia Pacific Summit and helping grow the Asia Pacific Chapter to be the largest in ICCA’s global membership.
With more than 35 years of industry experience, Noor Ahmad first started his career in Tourism Malaysia in the early 1980s, before moving to the corporate sector and the association community. Moving to "a destination marketing organisation [completes] my career cycle," he said.
“I am humbled by this appointment and would like to thank MyCEB’s Chairman and Board of Directors for their trust. I would also like to specifically thank MyCEB CEO for this opportunity and look forward to working with him and the stakeholders in advancing the business events industry."
Among his new responsibilities, Noor Ahmad will be tasked with enhancing strategic direction, community collaboration and operational processes of the bureau.