A recent survey conducted by Corporate Travel Management found that business meetings and corporate events are a growing segment of business travel. Photo Credit: Adobe Stock/Natee Meepian
Corporate Travel Management (CTM) has rebranded its specialist
meetings and events division from Event Travel Management (ETM) to "CTM
Meetings & Events".
Business meetings and corporate events have become a significant and
growing segment of business travel. CTM's 2024 Global Customer Survey
revealed that 90% of respondents expect to maintain or increase their
travel for customer meetings in the coming year. Similarly, 85%
anticipate the same or more travel for internal meetings, and 84% for
conferences and tradeshows.
“People enjoy collaborating with their colleagues and partners in
person because it strengthens business relationships and opens new
opportunities,” said Doreen Low, MICE manager of CTM Meetings &
Events, Asia.
"Our survey demonstrated that our customers value innovative
technology and cherish immersive destination experiences within their
corporate events. Unique and interesting event destinations are also
highly valued, along with distinctive meeting or event spaces. This
reflects the diverse needs and preferences of our customers.”
Reasons driving the rebrand
The rebranding decision stems from CTM's commitment to evolving its
services in response to increased opportunities for businesses to
enhance savings, efficiencies, and duty of care through a more
strategic, integrated approach to managing corporate and event travel.
CTM Meetings & Events specialises in designing strategic
corporate event experiences that deliver long-lasting results for
businesses through improved budget control and visibility, enhanced
operating efficiencies, and heightened attendee experiences to maximise
return on investment.
"Business travel is evolving, and we're excited to be at the
forefront of this transformation. Our rebranding efforts are aimed at
making things smoother and better for our customers," explains Low. "We
are passionate about our work and continuously seek innovative ways to
elevate our meeting and events services. This rebranding initiative
underscores our dedication to providing exceptional services to our
valued corporate customers.”