The Asia Pacific MICE Business Festival (APMBF) 2019 will be happening next week from April 4 to 5, 2019, at the Suwon Convention Center in South Korea.
Organised by the Korea MICE Association (KMA), the event will be attended by all 300 of KMA's members (which include domestic companies like MICE service providers, travel agencies and hotels), MICE event organisers (industry associations, government agencies and public sector organisers), MICE- and tourism-related public officers, representatives from overseas tourist offices and embassies, as well as overseas MICE associations. Non-KMA members will also be in attendance, including MICE academics and tourism companies. In total, attendance is expected to hit over 1,500.
The theme for this year's APMBF is 'Thinking New, Getting Great!' However, even though this is the 7th edition of the event, the core goals of KMA remains the same: enhancing business, networking and education to develop private and public MICE sectors in South Korea.
Main events to watch out for include a full-fledged exhibition, tabletop meetings, a welcome reception, keynote sessions, as well as a comprehensive tour.