Earlier this week, Preferred Hotels & Resorts launched I Prefer Planner in Asia Pacific in an effort to incentivise and reward meeting and event planners for choosing independent hotels. Effective immediately, corporate travel buyers and planners across the region who book group and incentive travel at any of the more than 700 participating I Prefer hotels and resorts around the world are eligible to earn five points for every US$1 spent on actualised room revenue. This is only valid for bookings through the Preferred Hotels & Resorts channels and is limited to up to a maximum of 500,000 points (equivalent to US$100,000 in room revenue) awarded for a single event. 500,000 points is also equivalent to US$1,000 in cash-value Reward Certificates, which can in turn be used towards room nights and other on-property expenditures during future bookings at any participating property.
Introduced as a points-based model by Preferred Hotels & Resorts in August 2013, I Prefer Hotel Rewards is the world's first and largest global points-based guest loyalty programme for independent hotels with more than three million travellers currently enrolled.
To qualify, event bookings must include a minimum of 10 rooms nights or more at participating I Prefer properties. Upon approval, points will be added to the planner's I Prefer account, which they will be prompted to create if an account does not already exist. Points can be immediately redeemed for cash-value Reward Certificates in denominations of USD/GBP/EUR 50, 100, 250 or 500, which are accepted at all participating I Prefer properties worldwide. Rewards certificates do not expire and are valid until redeemed.
MICE-ready hotel destinations in Asia Pacific where planners can earn points and redeem Reward Certificates include newly launched hotels such as Hotel EQ in Kuala Lumpur, Malaysia and The Hotel Kitano Tokyo in Japan. Other distinctive properties with impressive meeting and event facilities include Primus Hotel Shanghai Hongqiao in China, Harbour Grand Hong Kong, Gokulam Grand Hotel & Spa in Bengaluru, India, Discovery Primea in Manila, Philippines, One Farrer Hotel and The Fullerton Hotel in Singapore, Imperial Palace Seoul in South Korea, and Lancaster Bangkok in Thailand.