Ending on a high

Participants on a special Suwon City tour.
Participants on a special Suwon City tour.

Asia Pacific MICE Business Festival 2019 (APMBF 2019) concluded its seventh edition this year on a high note on April 5, 2019. 

Over the course of the two-day event, 90 exhibition booths, 30 buyers' tables and 50 MICE company tables were set up at the Suwon Convention Center for the business networking event. The exhibition booths, in particular, included local governments,  CVBs, convention centres, related organisations, as well as MICE companies. In total, about 400 one-on-one meetings were done between buyers and sellers.

Other highlights of the APMBF 2019 include a keynote address by Professor Jaeboong Choi of the Sungkyunkwan University on Industry 4.0 and the MICE business model, a special welcome dinner for guests, an education session, as well as a special Suwon City tour. 

For the education session, PCMA Knowledge Exchange kicked things off with a look at the future of meetings and events. Antonio Codinach, regional business director of PCMA APAC, walked participants through some of the latest industry trends and updates. Additionally, four more education programmes were organised on smart MICE technologies, blockchain and branding strategies. 

APMBF 1904162
Participants at the Asia Pacific MICE Business Festival 2019.

The business and networking event was organised by a slew of organisations, including the Korea MICE Association and sponsored by the Ministry of Culture, Sports and Tourism, Suwon City, Korean Tourism Organization, Seoul Tourism Organization, Gyeonggi Tourism Organization, Dajeon International Marketing Enterprise, as well as Korea Economic Daily. 

APMBF 2020 will be held in February 2020 in Coex, Seoul. 

Latest News