ASM Global manages more than 300 venues worldwide, including Accor Stadium in Sydney. Photo Credit: Accor Stadium
US-based sports and entertainment event management company Legends
has completed the acquisition of venue & event management company
ASM Global, which manages more than 300 venues worldwide, including
Accor Stadium in Sydney, Kuala Lumpur Convention Centre and Ovo Arena
Wembley in London.
With this deal, Legends now offers venue planning, development, and
management; content and event booking; partnerships and premium
ticketing; and merchandise and hospitality services, complete with a
data-driven, customisable solution across all areas of venue operations
and revenue generation.
Legends’ expanded geographic reach will now support partners across
Africa, Asia, Europe, Oceania, and North and South America. ASM Global
will continue to operate under its own name for the time being.
“The next era of Legends starts now,” said Dan Levy, CEO of Legends.
“Over the course of 15 years, we have developed an unmatched solution to
deliver a superior fan experience and help our partners grow. We are
proud to add ASM Global to deliver even better experiences and value for
our global partners, setting the standard in sports and entertainment.”
Ron Bension, ASM global president and CEO, said, “One of our ASM
Global mantras for a number of years has been ‘the future is now.’ By
joining Legends, that future has not only arrived, but it couldn’t be
brighter. The opportunities created by our companies’ collective
capabilities will elevate not only the success of our partners, clients,
and projects worldwide, but the industry as a whole.”