The Wellbeing Collective features over 30 Hyatt hotels, including Hyatt Regency Danang Resort and Spa (pictured), globally with tailored wellness experiences for groups.
M&C Asia: What significant meeting trends are you observing in APAC, and what’s driving them?
Meetings and events in Asia Pacific have bounced back faster than
anticipated, driven by eagerness to reconnect face-to-face with
colleagues and clients. While domestic meetings dominated last year,
we're now seeing more international events towards late 2024 and 2025 as
air connectivity improves. Customers are looking to hold events in
places like Thailand, Malaysia, Vietnam, and Indonesia.
The pandemic's blurring of work-life boundaries fuelled the rise of
'bleisure' travel combining business and leisure. Corporate attendees
opting for bleisure stays are more likely to attend events where they
can enjoy personal downtime after their work commitments. This bleisure
trend is here to stay, reflected in guests seeking longer 3-4 night
stays up from 1-2 nights previously. As such, we're evolving our World
of Hyatt loyalty program to support these 'bleisure' needs.
M&C Asia: Have you noticed any changes in event planners' objectives and priorities?
Sustainability is now an expectation for many event attendees, and
our corporate clients want support achieving their organisations' green
goals. This aligns with Hyatt's purpose grounded in care and our global
commitment to caring for the planet. For instance, each Hyatt hotel is
working to reduce its environmental footprint, from reducing the use of
single use plastic to cutting food waste and saving energy.
Our customers also appreciate and look to us for support for
wellbeing in meetings and events of every scale, providing participants
with opportunities to unwind, recharge, and refresh.
Hyatt’s Ivy Lim (centre) with partners at World of Hyatt booth during The Meetings Show Asia Pacific 2024 in Singapore.M&C Asia: How is Hyatt integrating wellness and sustainability into unique meeting offerings?
We established an exclusive global partnership with Headspace since
2020 to provide a curated, meaningful variety of mindfulness experiences
via our World of Hyatt app, for our colleagues as well as our World of
Hyatt members.
Our hotels in Australia and New Zealand, for instance, have rolled
out holistic sleep experience through a custom-design Sleep at Hyatt
Ritual Pack to offer sleep ritual packs and glasses to mitigate device
light for a refreshing night's sleep.
Last year we launched Wellbeing Collective, a curated collection of
Hyatt properties that offer tailored wellbeing experience to meet the
specific needs of travellers, including groups of all sizes and meeting
attendees. The Wellbeing Collective features over 30 Hyatt hotels
globally with tailored wellness experiences for groups, expanding
further in 2024.
For sustainability, Together by Hyatt supports eco-friendly meetings
through thoughtful menus, minimising waste, paperless options, and
transparency on environmental impact. Integrated technology streamlines
virtual, hybrid, and in-person experiences while rewarding loyal
planners and partners.
Our own World of Hyatt app is also increasingly an important
touchpoint for guests and clients alike, from enabling users to check-in
in advance, provide a digital key for access to their room, and tap
into wellbeing services.
World of Hyatt is evolving to reward those who make travel happen for
others – specifically eligible meeting and event planners, travel
advisors, and small business administrators – offering new pathways for
these critical business stakeholders to earn status and milestones when
they choose Hyatt for their clients and colleagues.