. More details revealed about Singapore's first hybrid trade show | Meetings & Conventions Asia

More details revealed about Singapore's first hybrid trade show

TravelRevive to feature collaborations with IAEE and SACEOS.

Delegates can expect live and on-demand components available on ITB Community in Asia, while overseas attendees can tune in online.
Delegates can expect live and on-demand components available on ITB Community in Asia, while overseas attendees can tune in online. Photo Credit:Gettyimages/Kapook2981

More details have been revealed for TravelRevive — Singapore's first hybrid trade show, and the country's largest event to date when it launches 25-26 November at Marina Bay Sands Expo & Convention Centre.

 

"TravelRevive is the first major international trade show to take place physically in Asia Pacific since Covid-19, and we are delighted to work with Messe Berlin to bring this landmark event to life," said Andrew Phua, executive director, Exhibitions & Conferences, STB.

 

The two-day event will test green lane entry protocols for a selected number of foreign attendees and will also trial a number of new 'Covid-safe' event protocols, such as special itineraries for foreign visitors and digital event technologies.

 

To facilitate, safe meetings between exhibitors and buyers, 18sqm booths will be paired with 9sqm meeting pods.

 

Several collaborations will also beef-up conference content, which will be streamed live and made available on-demand. This includes key MOU signings between Singapore Tourism Board (STB) and MICE players, as well as the IAEE Asia Hybrid Forum — exploring the new digital capabilities of MICE venues in a post Covid-19 world.

 

STB and SACEOS will also be hosting a special edition of the Singapore MICE Forum (SMF) and MICE Connect, highlighting the industry's latest developments and details of Singapore's Events Industry Resilience Roadmap, launched in early October.

 

Two panel sessions will collectively touch on preparing for the new MICE business model, rethinking business travel, and how to restart travel in a safe manner.

 

At the leaders’ panel, speakers include senior executive representatives from hotels, associations and event organisers, such as InterContinental Hotels Group, Global Association of the Exhibition Industry (UFI), International Association of Convention Centres (AIPC), International Congress and Convention Association (ICCA), Marriott International and Oakwood Worldwide.