The Thailand Convention and Exhibition Bureau (TCEB) recently launched its Golden Pig Reward promotion to target MICE groups from mainland China in celebration of the Year of the Golden Pig.
The Golden Pig Award includes incentives of up to THB 200,000 (US$6,288), exclusively for meeting and incentive (MI) groups from mainland China with at least 1,000 delegates. They must also have a minimum stay of three nights at Thai Hotel Association member hotels, with applications accepted until July 31, 2019, for events to be held between April 1 and September 30.
Nichapa Yoswee, TCEB's senior vice president - business, said, "Since Chinese MI travellers make up the largest portion of MICE arrivals to Thailand, TCEB has designed a campaign exclusively for the mainland Chinese market, 'Golden Pig Reward', to celebrate 2019 being the 'Year of the Golden Pig'."
MICE arrivals from mainland China have been Thailand's top market since 2013. Chinese travellers to Thailand in 2018 totalled 214,877 - that's up by more than 40% over the previous year. During the first two quarters of TCEB's fiscal year of 2019, Thailand recorded 14 Chinese MI groups, representing over 42,000 delegates. Collectively, they generated THB 3 billion in revenue.
For exhibitions, Chinese delegates attending international trade fairs in Thailand rose by 43% to 46,076 in 2018. To maintain the growth momentum, TCEB has developed three support schemes to entice Chinese organisers, exhibitors and trade visitors. The first scheme is a "Bidding Fund" to support collaboration between Thai and overseas organisers to bring new events to Thailand; the second is an "Exhibiz in Market" campaign for overseas trade and business entities to bring exhibitors from their country and set up national pavilions at international trade shows in Thailand; the third and final component is the "ASEAN+6 Privilege" campaign, which targets Business Mission Organisers (BMO) including Chambers of Commerce, federations, trade associations, industrial publications and non-profit organisations seeking to enhance their member's business opportunities through trade shows.