TCEB taps secondary Indian cities for fresh MICE opportunities

Thailand Convention & Exhibition Bureau (TCEB) is making headways into the Indian market, especially in the secondary cities, via a series of targeted MICE roadshows.

Chiruit Isarangkun Na Ayuthaya, president of TCEB, shared that his organisation has high hopes for the Indian MICE market, which has the second largest number of MICE travellers after China.

So far, two roadshows were held in March and April respectively. The first was in Hyderabad and Jayapura, both cities with very well established MICE travel agents. According to TCEB, MICE travellers from these cities are also not foreign to holding meetings in Thailand.  The second roadshow was held in Kolkata and Lucknow. While smaller cities in comparison, TCEB is confident in the MICE travel agents there and the opportunities they bring. According to the TCEB president, establishing and maintaining connections with agents in secondary cities at such an early stage will help to form long-term business relationships in the future.

Overall, it is expected that the events will bring a total of 63 meetings and incentive events from India to Thailand, attracting more than 13,000 MICE travellers. Potential revenue, too, is expected to be around THB 1 billion (US$32 million).


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