. TCEB launches ‘Fly, Meet, Shop’ campaign for CLMV markets | Meetings & Conventions Asia

TCEB launches ‘Fly, Meet, Shop’ campaign for CLMV markets

Enhanced campaign to boost meetings and incentive travels from CLMV to Thailand

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TCEB in partnership with Bangkok Airways and Central Department Store introduce 'Fly, Meet, Shop' campaign for CLMV corporate travel markets.

PHNOM PENH - The Thailand Convention and Exhibition Bureau (TCEB) has introduced an enhanced campaign to boost Cambodia, Laos, Myanmar and Vietnam (CLMV) corporate travel markets.

Called 'Fly, Meet, Shop', TCEB and Thail carrier Bangkok Airways announce on Jan 20 new enhanced benefits with new strategic partner - Central Department Store (CDS) - to join hands and provide more privileges to corporate travellers from the CLMV regions. The campaign is elevated with added shopping privileges for corporate meetings and incentive groups from the four target markets.

TCEB's meetings and incentives director Nooch Homrossukhon stated that the success of the campaign for the last two years contributed to an active growth of CLMV MICE travellers to the country.

A record of 44 Meeting and Incentive groups (10,542 participants) from CLMV market was supported by TCEB in 2019, a remarkable increase from 19 groups in 2018.

"Due to such strong growth, TCEB and Bangkok Airways aim to enrich return of investment and rewarding experiences for CLMV corporate travellers for now and in the future by teaming up with Central Department Store to elevate the campaign with the inclusion of shopping privileges at Central in various locations. It is a true win-win partnership both for Thai suppliers and our CLMV clients," she said.

"The CLMV is expected to maintain a high economy growth of 6-7% and Thailand has now developed 115 new MICE products, activities and attraction under '7 magnificent MICE themes' in all five major MICE cities and its adjacent provinces.

"We believe such variety of products can inspire and reward business performances of CLMV corporate travellers."

The 2020 'Fly, Meet, Shop' campaign will provide ease of travel, convenience and excellent return on investment. The benefits include financial support, fast-track immigration service at Suvarnabhumi airport, cultural performances, 10% discount on Bangkok Airways' in-flight shopping, one free air ticket of every 30 tickets purchased, pre-assigned group seating, priority boarding, priority baggage tagging and 10kg extra baggage allowance. For shopping privileges, CDS provides Central E-Cash coupon and welcome gift.

To qualify, each group must comprise at least 30 delegates, fly to Thailand on Bangkok Airways, stay for at least two nights, or hold an event at a venue recognised by the Thailand MICE Venue Standard (TMVS) or a registered hotel.

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