Gangwon has seen a rise in arrivals from Indonesia, Malaysia, Vietnam, Thailand, and Cambodia.
SEOUL - On the back of a successful co-marketing partnership with Gangwon, the Seoul Convention Bureau (SCB) is looking to expand that partnership with other major Korean cities in its bid to promote the country's MICE industry.
The SCB signed a MOU with the Gangwon province in 2019 and started to organise co-marketing strategies. It led to close to 7,000 MICE participants utilising the co-marketing support program provided by Seoul and Gangwon for their incentive group tours.
For the new year, Gangwon and Gwangju have already signed MOUs with Seoul, with four more new cities set to join in 2020.
The four new cities will be announced on a later date.
SCB had seen promising results from its collaboration with Gangwon, a picturesque winter destination popular with incentive groups.
Since the partnership, Gangwon has seen a rise in arrivals from Indonesia, Malaysia, Vietnam, Thailand, and Cambodia, said SCB.