Seoul Convention Bureau launches Virtual Seoul 2.0

Seoul Convention Bureau has launched an upgraded 3D MICE event platform, Virtual Seoul 2.0, which comes with new venues, and a new Content Management System to accommodate the hybrid trend.

Seoul Tourism Organization Director, Jihyun Kim, said, “The first version of Virtual Seoul received much attention locally and globally as an innovative case of destination marketing while travelling was strictly restricted.

"Since Virtual Seoul 2.0 was designed to cover most event types of the MICE industry, it will serve a full function as an event platform capable of earning more hosting. Hybrid events are not a trend anymore but another format settling down in the field with ‘living with Covid’ days. As one of the pioneers in this new field, it is the time to be more active in marketing the platform.”

Planners can now pick from nine virtual venues, where the four newest ones are Coex, Nodeul Island at Hangang river, Seoul City Hall and Seoul Tourism Plaza.

There are also more than 20 virtual event functions to host e-conferences, live discussions, meet-and-greets etcetera through live-streaming and video-on-demand.

Another new enhancement is the Content Management System (CMS) which allows event planners to customise their events directly without going through any IT staff — such as setting to broadcast VODs and branding functions to post logos, banners, promotion video across the platform.

Guide videos for setting a conference and corporate meeting, virtual exhibitions, PSA business meetings are uploaded to aid event planners and a demo page is open as well.

These are on top of existing platform offerings which include 1:1 business meetings, event branding, and virtual exhibition booth functions.

This latest event platform upgrade is part of Seoul Convention Bureau's host of digital MICE resources, which also includes a virtual playground, virtual 360 Virtual Reality tours, and MICE World (virtual PR booths).

For more details on Virtual Seoul 2.0, click here.