STB names its new chief


Singapore Tourism Board has appointed Keith Tan Kean Loong as its new chief executive, replacing Lionel Yeo, who stepped down as STB chief in May after 22 years of public service. 

Tan will move to STB from the Ministry of Defence (MINDEF) where he is currently deputy secretary (policy). He will take up his new role on October 29.

In MINDEF, Tan has been responsible for defence policy, strategic communications, national education and Total Defence. He played a key role in strengthening Singapore's defence relations with international partners, and was also involved in growing MINDEF's public and social media engagement efforts.

Prior to joining MINDEF, he held several senior public service leadership positions.


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