Busan Tourism Organization rallies the MICE industry with its Busan is SURE! campaign. Photo Credit: gettyimages/NGCHIYUI
Busan Tourism Organization has kept busy with its campaign to create
buzz for MICE tourism under the Busan is SURE! Slogan. Under the
campaign, Busan has rallied the various MICE sectors under its BleiSURE
(International Conference), PleaSURE (Incentive Tourism), and TreaSURE
(Unique Venue) initiatives.
Additionally, an official of Busan Convention Bureau shared that
Busan has developed Smile Holiday, a MICE product linking Jakarta-Hong
Kong-Busan, and has succeeded in attracting a conference for 3,000
delegates from the US.
The convention bureau has kept a high profile in international
markets, with participation in IMEX America 2021 and IBTM World 2021 to
promote Busan. It was the only participating city from South Korea.
Busan's focus moving forward is to encourage the continued hosting of
events, such as the 2022 FIATA World Congress, which was postponed in
2020. Various activities and events such as forums, ancillary events,
job fairs, and exhibitions will be held for the congress. More than
3,000 logistics experts from 150 countries will be participating.
The completion of Haeundae as an International Conference Complex
Zone adds momentum to Busan’s campaign and prepares Busan to support a
seamless delegate journey that is backed by MICE services. It includes
enhancing the operations of the MICE Information Center within Busan
Exhibition and Convention Center (BEXCO) to facilitate a
delegate-friendly experience.
The designated zone comprises hotels such as Park Hyatt Busan, The
Westin Chosun Busan, Grand Josun Busan, and Paradise Hotel Busan; retail
outlets such as Lotte Department Store and Shinsegae Department Store;
and Busan Cinema Center to highlight Busan’s creative film and
performance sector.