Prolific MyCEB secures 42 events for 2020

Business events expected to bring in an estimated US$158.5 million in economic benefit for the country

Malaysia will host business events from the healthcare, telecommunications, science and technology industries this year.

KUALA LUMPUR - The Malaysia Convention & Exhibition Bureau (MyCEB) said it has secured 42 business events for the year, with the events set to bring in more than 65,000 delegates from the healthcare, telecommunications, science and technology industries.

The events are expected to bring in an estimated RM645 million (US$158.5 million) in economic benefit for the country.

The events include:
•    Meetings of the Internet Corporation for Assigned Names and Numbers -ICANN 2020
•    19th International Congress on Infectious Diseases (ICID)
•    2nd International Medical & Aesthetic Conference and Exhibition, IMACE 2020
•    ITA-AITES World Tunnel Congress (WTC) 2020 and General Assembly
•    57th IFLA World Congress and IFLA2020 World Landscape Architects Summit
•    11th Asia Pacific Paediatric Endocrine Society (APPES) Biennial Scientific Meeting in conjunction with the 42nd Annual Congress of the Malaysian Paediatric Association (MPA)
•    13th Congress of the Asian-Pacific Society of Atherosclerosis and Vascular Disease
•    Men's Health World Congress 2020
•    Control World 2020

In line with the Malaysian Government's aspiration in achieving 30 million tourist arrivals for 2020, MyCEB said it will continue to attend international roadshows to showcase Malaysia's allure as a business events destination.

Last year, MyCEB successfully surpassed its KPI target set by MOTAC for the year 2019. As of December 2019, MyCEB have reached an additional 37% for international delegate days and additional 19% for international delegates.

Since inception in 2009, MyCEB together with its industry partners have secured an impressive record of 1,100 international business events comprising of international conferences, corporate meetings, incentive travels and trade exhibitions which have substantially contributed an estimated economic impact of RM8.5 billion to the country.

During the same period, MyCEB provided support to 2,278 events resulting to an increase of delegate average attendance, the length of their stay and spending. This in turn directly benefited Malaysia's local businesses and communities as well as powering the knowledge and creative economy.


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